The App & Mobile Case Study Book

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This guide, compiled and edited by Rob Ford, focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7.

Foreword by Ralph Simon (‘the Father of the Ring Tone’) and introduction texts from those including: Iain Dodsworth (Tweetdeck); Ajaz Ahmed (AKQA); Ian Wharton (Zolmo) and 80 case studies including: Angry Birds; Jamie’s 20 Minute Meals; myFry; Tweetdeck; Flipboard; Instagram; Foursquare; BBC News; Cut the Rope…

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